Site Spy tells you about you information about your visitors that allows you to target the very best leads and prospects
What Does Site Spy Do?
Site Spy functionality falls into three general categories: event tracking, capturing leads and scoring leads.
Know Who’s Doing What and When
Site Spy’s event system lets you know exactly what people have done what, from visiting a page, to clicking a button to purchasing a product and more.
Using the forms already on your site, Site Spy will capture critical contact information of people submitting forms, allowing you to easily connect their site behavior with contact information.
Each site action is associated with a score as defined by you. Site Spy keeps a running total of the score of each prospect, lead and customer, allowing you to know exactly who are the most important and ready for a sale.
This section descripts the Site Spy key concepts.
Contacts represent anonymous and identified visitors.
Contacts are in one of three “lifecycle” states.
- Prospects. Prospects are contacts who have never submitted identifying information. Although prospects are unidentified, the system uses a cookie to identify them and track history across visits.
- Leads. Leads are contacts that have submitted some identifying information. This usually means they have either submitted an email form or logged into the WordPress Admin panel.
- Customers. Customers are contacts who have purchased at least one product using a supported and configured eCommerce system. At this time WooCommerce is supported with more systems planned.
See Site Spy Scoring for details on lead scoring.
Full history of a contact is retained through the life of the contact record. This means you’ll know what Leads and Customers were doing even when they were anonymous Prospects.
There are several different types of events the system tracks.
Each event has a ‘worth’ assigned to it which represents the importance you feel that event has to your business.
As users trigger various events this worth is added to there score which means the visitors with the highest scores are deemed most valuable/most in-line with your business. The Site Spy Scoring article describes lead scoring in detail.
When a person submits a form the form submission is recorded. Additionally, if the include an email address with the submission, the email address is recorded and that contact is transitioned to “Lead” if they are currently only a “Prospect”.
When a contact transitions to a “Lead” or “Customer” from another lifecycle a “LifeCycle Change” event is stored.
When a visitor logs into the site using the standard WordPress login mechanism, a “Login” event is recorded. Additionally, the contact is transitioned to “Lead” if the are presently a “Prospect”
Every time a page is loaded a ‘Page Load Event’ is recorded.
When a contact makes a purchase using WooCommerce (and you’ve enabled this via Site Watch settings) a purchase event will be stored for that contact.
User events are events you define and have special meaning to you. See section “Generating User Events” for details.
Generating User Events
Click Triggers associate an HTML element (button, link or anything else that utilizes the ‘onclick’ handler) with a User Event. When a visitor clicks on the element, a User Event will be added to that visitor’s event history.
The element associated with the event is specified using a jQuery Selector.
Page Triggers associate a page or group of pages with a User Event. When a visitor hits one of the specified pages, a User Event will be added to that visitor’s event history.
userEventId is the ID of the user event you wish to generate.
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